A visual identity for a mental health and therapy practice, built around one idea: talking about your mind shouldn’t feel clinical — it should feel human, warm, and approachable. The concept translates into a bold black backdrop paired with playful pastel blob illustrations and hand-drawn faces, softening a serious subject through friendly, editorial-style typography. The identity extends across a full set of touchpoints — flyers, trifold brochures, invoices, and doctor profiles — maintaining a consistent, reassuring tone from first contact to appointment. Designed for Freepik as a template collection.
