Developed as project for the LABASAD M.A. in Art Direction and Communication (2024), Renew Reverse is a digital campaign for ECOALF that integrates generative AI into the art direction workflow. Using Midjourney (v6), I created the keyframes for the storyboards of micro-videos in which floating PET bottles gradually transform into ECOALF garments, turning the brand’s circular economy model into a clear visual metaphor.
