The visual system is built around a few key elements:

Color palette: The contrast between the natural white of the paper and a slightly desaturated red serves as the expressive core of the project. The red, used for both text and illustrations, evokes traditional letterpress printing and delivers an immediate visual impact while maintaining a sense of elegance.

Typography: The combination of a calligraphic serif typeface with a modern, readable sans-serif creates a dialogue between past and present. The serif, with its fluid curves, references vintage print design, while the sans-serif ensures clarity and legibility. All fonts used in the project are available on Google Fonts, making the templates fully accessible and easy to edit across platforms. The selected typefaces include Montserrat, Times New Roman, and Pinyon Screept each chosen for its ability to evoke a different layer of the project’s visual narrative.

Illustration: Vintage cameras are depicted using a monochromatic line-art style, making them decorative yet unobtrusive. They act as evocative icons that reinforce the curatorial theme of the exhibition.

Photography: The use of black-and-white photography featuring characters styled from the ’80s and ’90s—with soft cropping and fluid shapes—recalls the editorial aesthetics of mid-century magazines mixed with the underground edge of late 20th-century culture. The images feel as if lifted from family photo albums or vintage publications, enhancing the sense of authenticity.

Composition and hierarchy: The layout is centered, orderly, and spacious, with generous white space. Elements follow a strict grid system that guides the viewer’s eye effortlessly. The use of spontaneous, hand-drawn shapes as photo containers breaks the rigidity, adding visual rhythm and dynamism.