The website structure consists of two modules: a fixed module dedicated to documenting the festival and a temporary module focused on promoting each edition.
The fixed module, the archive mode, gathers general information about the Divergenti Festival and is accessible year-round.
The temporary module, the festival mode, contains information and the schedule for the current edition and is visible in the month leading up to the festival and during the event.
The dynamic homepage adapts its content and appearance according to the festival timeline: throughout the year, it showcases films awarded in the previous edition, while during the festival it shifts to promoting the ongoing event.
The use of a minimalist geometric style allows for visual coherence across the different modules, accessible through the top navigation bar. The minimal design of the icons and direct UX copy helps communicate essential information effectively.
From a brand identity perspective, the Divergenti logo historically uses a bi-color palette of Magenta and Cyan. As the only formal element in Divergenti’s communication, it guides the interface’s look and feel, ensuring continuity in the festival’s messaging.