Divergenti Festival

Website for a Film Festival.
Team
Client

Overview

Divergenti is the International Trans Film Festival held in Bologna since 2008, produced by MIT and hosted by the Cineteca di Bologna. Each year, the festival presents a different theme, selects, and awards the best films internationally. The website UI was designed in Adobe XD and built on WordPress using Elementor.

Goal

The 2023 website, is designed to promote and document the Divergenti Festival. The festival is structured around two key moments: pre/during and after the festival. The website evolves alongside the festival experience.
Homepage pre/during the festival:
Homepage after the festival:

Site Architecture

The website structure consists of two modules: a fixed module dedicated to documenting the festival and a temporary module focused on promoting each edition.

The fixed module, the archive mode, gathers general information about the Divergenti Festival and is accessible year-round.

The temporary module, the festival mode, contains information and the schedule for the current edition and is visible in the month leading up to the festival and during the event.

The dynamic homepage adapts its content and appearance according to the festival timeline: throughout the year, it showcases films awarded in the previous edition, while during the festival it shifts to promoting the ongoing event.

architecture

Concept

The Divergenti’s website serves as a professional showcase for artists engaged with trans-themed topics. For this reason, photography holds a central place in the website’s interface design. This visual approach, aligned with the festival’s goal of promoting trans-themed cinema, highlights the competing works, giving due recognition to the efforts of those who create them.

Design

The visual nature of the festival requires an engaging aesthetic, while the platform calls for an intuitive design. Photography takes center stage in the website’s interface design. This visual approach, aligned with the festival’s goal of promoting trans-themed cinema, showcases the competing works, transforming the site into a professional display.

The use of a minimalist geometric style allows for visual coherence across the different modules, accessible through the top navigation bar. The minimal design of the icons and direct UX copy helps communicate essential information effectively.

From a brand identity perspective, the Divergenti logo historically uses a bi-color palette of Magenta and Cyan. As the only formal element in Divergenti’s communication, it guides the interface’s look and feel, ensuring continuity in the festival’s messaging.