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Divergenti Festival

Website for a Film Festival.
Team
Client

Project Overview

Divergenti is the International Trans Film Festival held in Bologna since 2008, produced by MIT and hosted by the Cineteca di Bologna. Each year, the festival presents a different theme, selects, and awards the best films internationally.

The website was designed and customized using WordPress, with the front-end developed using Elementor applied to the Hello Elementor theme.

Objectives

The new website, divergentifestival.org, is designed to promote and document the Divergenti Festival. On the promotional side, the festival is structured around two key phases: before and after the event. The website evolves to reflect these “seasons.”

On the documentation side, since its inception in 2008, the festival has built a Cinematic Archive of over 200 films. This archive is accessible on the new website and is updated annually after each edition.

Strategy

The website structure consists of two modules: one fixed, dedicated to documenting the festival, and one temporary, focused on promoting the current edition.

The fixed module (goal: documentation) gathers general information about the Divergenti Festival and is accessible year-round. The Cinematic Archive is part of this module.

The temporary module (goal: promotion) contains information and the schedule for the current edition, visible in the month leading up to the festival and during the event.

The homepage changes content and appearance based on the festival’s timeline: throughout the year, it serves as a showcase for the films awarded in the previous edition, while during the festival, it promotes the ongoing event.

Concept

The Divergenti website serves as a professional showcase for artists engaged with trans-themed topics. For this reason, photography holds a central place in the website’s interface design. This visual approach, aligned with the festival’s goal of promoting trans-themed cinema, highlights the competing works, giving due recognition to the efforts of those who create them.

Design

The visual nature of the festival requires an engaging aesthetic, while the platform calls for an intuitive design. Photography takes center stage in the website’s interface design. This visual approach, aligned with the festival’s goal of promoting trans-themed cinema, showcases the competing works, transforming the site into a professional display.

The use of a minimalist geometric style allows for visual coherence across the different modules, accessible through the top navigation bar. The minimal design of the icons and direct UX copy helps communicate essential information effectively.

From a brand identity perspective, the Divergenti logo historically uses a bi-color palette of Magenta and Cyan. As the only formal element in Divergenti’s communication, it guides the interface’s look and feel, ensuring continuity in the festival’s messaging.