Nutrition Week
Services
Team
- Art Direction: Jaime Olvera, Valentina Maccioni - Graphic Design: Valentina Maccioni - Illustration: Valentina Maccioni, Freepik
Client
Project Overview
National Nutrition Week 2026 is a Freepik template collection created for a visual campaign aimed at raising awareness about healthy eating through clear, informative design. Vegetables become the main narrative elements — tomatoes, carrots, and peas are transformed into infographics, with nutritional data seamlessly embedded into their shapes. The visual identity balances scientific rigor with a playful tone, contrasting organic forms and warm, saturated colors against a structured, minimalist layout. The system is designed to be highly adaptable across educational, commercial, and institutional contexts — both in print and digital formats.
The templates, designed to be easily customizable, are available in editable formats for Adobe Illustrator and Photoshop. You can download them on Freepik.com at the following link: https://www.freepik.com/serie/263040718
Objectives
This template collection is designed for visual communication professionals — including marketing agencies, creative studios, and graphic designers — who work with public institutions, commercial entities, and healthcare organizations to promote National Nutrition Week. The campaign primarily targets families, using an inclusive tone that speaks to both adults and children.
The main goal was to communicate nutritional awareness through a visual language that balances scientific rigor, clarity, and a sense of familiarity. Playful illustrations help make complex content more accessible, while the structured grid and austere background colors lend the system an authoritative and professional tone.
Concept
The concept is rooted in the idea that nutrition is an everyday part of our experience — something we engage with daily through the food we eat. Fruits and vegetables become both narrative and visual tools: transformed into infographics, they create a hybrid between ingredient and data. This fusion generates a bold, engaging visual language that brings nutritional science closer to people’s lives — making it accessible, immediate, and familiar.