TicketSms
Services
Team
- Creative Direction: Paolo Bruciaferri, Art Direction: Valentina Maccioni, Illustration: Valentina Maccioni, Federico Codognotto
Client
Project Overview
Objectives
Communicate the features and value of TicketSuite in accessible and simplified language to a B2B audience, mainly consisting of Event Managers, while creating a visual identity that is consistent with the existing communication. This should be reflected on the website business.ticketsms.com and in the company profiles.
Strategy
To achieve the objectives, we analyzed the target market and conducted a competitive analysis. The solution was to translate the interface and functionalities of the applications into digital illustrations. This approach helps convey the value of TicketSuite more clearly and immediately to users, without explicitly revealing the interface.
Concept
The visual concept guiding the project is succinctly captured in the product name “TicketSuite,” which can be rephrased as “A set of related and independent modules.” Based on this input, the distinctive aspects of each app were identified and translated visually.
Design
The set is divided into five clusters, each dedicated to showcasing an app within the TicketSuite, distinguishable by its on-brand color palette. We used modular elements that connect the different illustrations, adapting the visual language to the app’s functionalities. A key feature of the look and feel of the collection is the contrast between graphic elements from UI design and “sketched” symbols, in line with the authorial style used in TicketSms communication for B2C, making the illustrations friendly and user-oriented. The project consists of over 50 cohesive artworks, used on the business website and TicketSms company profiles.